QMS 4060 Technical Information download pdf (Page 23)

About

Typefaces and

Fonts

3-3

Professional Printing

Typeface Classification

One way of classifying the different typefaces is to group them into

the following categories:

Serif

A serif is a decorative line or tail on the ends of the strokes of a letter.

Serifs, usually on the lower half of a letter, have also been

Times Roman

referred to as feet or curlicues.

Courier, ITC Bookman, New

Century Schoolbook, Palatino,

and Times are serif typefaces. In the example shown, all the letters

except “e” and “o” have serifs.

Sans Serif

Sans serif (“sans” is French for

“without”) indicates a typeface

without any of these small tails. A

Helvetica

sans serif typeface is decorative by the shape and styling of its letters

but has less detail than a serif typeface. Helvetica, Helvetica

Condensed, Helvetica Narrow, and ITC Avant Garde Gothic are all

sans serif typefaces. In the example shown above, the slight curving

at the bottom of the letters “t” and “a” is not a serif. It is part of the line

forming the letter rather than a decorative line added on.

Script

Script typefaces simulate handwriting or brush lettering. Each letter is

Zapf Chancery

connected visually, if not

physically. ITC Zapf Chancery is a

script typeface.

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QMS 4060 Technical Information Page 23