QMS 4032 Specifications download pdf (Page 169)

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A serif is a decorative line or tail on the ends of

the strokes of a letter. Serifs, usually on the lower

half of a letter, have also been referred to as feet

or curlicues. Courier, ITC Bookman, New Cen-

tury Schoolbook, Palatino, and Times are serif typefaces. In the example shown, all

the letters except “e” and “o” have serifs.

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Sans serif (“sans” is French for “without”) indi-

cates a typeface without any of these small tails.

A sans serif typeface is decorative by the shape

and styling of its letters but has less detail than a

serif typeface. Helvetica, Helvetica Condensed, Helvetica Narrow, and ITC Avant

Garde Gothic are all sans serif typefaces. In the example shown above, the slight

curving at the bottom of the letters “t” and “a” is not a serif. It is part of the line forming

the letter rather than a decorative line added on.

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Script typefaces simulate handwriting or brush

lettering. Each letter is connected visually, if not

physically. ITC Zapf Chancery is a script type-

face.

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Pi or symbol typefaces are collections of assorted

special-purpose characters (for example, decora-

tive, graphic, math, or monetary characters). They

are especially useful for highlighting items in lists,

providing graphics, and displaying symbols that might otherwise have to be drawn in

by hand. Many typefaces today include a complement of the more commonly used pi

characters. Symbol and ITC Zapf Dingbats are pi typefaces.

imes Roman

Helvetica

Zapf Chancery

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QMS 4032 Specifications Page 169